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Fundamentals of Digital:
About The Book & Author

13th October 2015

About The Book Itself

Some History

This book has been written by Jeremy Daalder, the director of Image Science.

The Image Science website also has hundreds of free articles that extend this material, so please explore it - particularly the knowledge section.

This material was used extensively in the now sadly no longer extant Digital Fine Print course at the Royal Melbourne Institute of Technology (RMIT), and has since served as the basis for many guest lectures at other colleges and studios.

In many cases, rather than repeat content, I have used links to other sections of the book or to our website where that content appears, so just follow the links and read the content, then return to where you were (using the ‘Back’ button on your browser if you’re reading online) - and carry on from there.

How To Read The Book

These notes are ideally read in order from start to finish - as each chapter builds directly on the last.

Often along the way I’ll gloss over the finer detail of a particular point in order to maintain clarity. So you may find yourself thinking, at times, that I’ve over-simplified things, or that I’m not telling the full story. You’re right, I’m not - and it’s quite deliberate. I’ve taught these concepts to literally thousands of people now, and I’ve found that it is important to get the basics in place firmly before piling on the nitty-gritty technical detail.

I very much hope you find these notes useful in your quest to achieve the Digital Fine Print. They represent many hours of work, printing, testing and thinking, and while they’re definitely flawed, opinionated, and overly wordy, I do think there is some valuable content in them.

All mistakes are of course my fault, and I apologise in advance for any errors, overly strong opinions, or over-generalisations that may be present. I’m passionate about this stuff, and I’m a direct person, and these notes are very much a reflection of that!

About the Author and the Business - Image Science

Image Science - - was started by Jeremy Daalder in 2002 due to a dearth of really well-informed digital imaging companies in Melbourne at that time. Our first service was film scanning - as it was impossible to source really excellent film scanning in Melbourne at that time - and to this day we still scan film for photographers working with, for example, National Geographic. Our goal with that first scanning service was to be the best in the country and right up there with the best in the world. Soon, we realised we could do the same for colour management and fine art printing. We are now fortunate to count a huge number of Australia’s best and most successful artists, photographers and illustrators as our clients.

Through the years we’ve been in business, education and promotion of a higher end digital community has been a fundamental part of what we do. Jeremy, the owner of Image Science, has been invited to teach professionally all over the world, including to NATO, IBM, American Express, General Electric Finance, Myer, Nokia, and at RMIT, NMIT and many other educational institutions. He has been a judge at the AIPP/VPPY Print Awards, many many camera clubs, and has consulted with most major labs and organisations including the National Library, National Gallery, and many more.

Image Science has three core principles/goals:

  1. Try and provide services of the highest standard and consistency at approachable prices - through in depth understanding of the digital print process, and the application of ongoing methodological testing to process improvement.
  2. Provide products we use and have an intimate knowledge of, and back them with unparalleled, personal support.
  3. Be highly open in sharing knowledge gained along the road to achieving the best possible prints and digital imaging processes

Our website is one of the more popular imaging websites in the world - with hundreds of free articles on digital imaging, attracting more than 30000 unique visitors a month, so please visit our Knowledge Base - you might find it very useful!

Services we can help you with:

  • Fine Art Printing
  • Premium Quality Film Scanning
  • Colour Management (ICC profile creation)
  • Consulting on pretty much all aspects of digital imaging and printing, computing and backup systems
  • Information on and consulting about exhibitions, fine art print sales, and the use of the web for those purposes.

Products we can supply you with (along with extensive material on actually using them properly!):

  • Eizo and BenQ Colour accurate monitors.
  • Colour Management Equipment - Colorimeters, Spectrophotometers etc
  • Fine Art Inkjet Materials (Epson pigment inks, and papers from Hahnemuhle, Canson, Ilford, Red River, Epson etc)
  • Sundry other things like print packaging products

The Book’s Technical Process

This book has taken several forms over the years, but it it currently stored as a single collection of Markdown files (more specifically Pandoc Markdown)

A bash script, using the excellent Pandoc document conversion tool converts this markdown material into static HTML files that are pulled into our Craft based website.

The same markdown is also converted into ePub and PDF ebook formats, and from the ePUB book kindlegen is use to make the mobi format.

That’s all a bit of a mouthful eh?

Basically it just means there is one set of source files from which both the website and ebooks are all automatically generated.

While this means there are some slight compromises in the formatting, it is the best way I have found to make the material maintainable and accessible to the largest audience.

The web version is, and always will be, freely available.

However, you can purchase the eBook formats (you get all of ePub, mobi and PDF in one download), if you’d prefer to read the material on your eReader or print it out. All these files are free of nasty DRM, but we do hope you won’t share them beyond your immediate circle as of course a LOT of time and effort went in to the making of this book.