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Jon Schultz is a self taught artist working out of his studio in Noosa to create vibrant paintings. He has a love for colour & texture, and uses his beautiful surroundings as inspiration. Jon prints on Hahnemühle Photo Rag - a beautiful paper that accentuates the bright colours & texture in his original works.
Jon came to us to find out about creating art reproductions of his large original works. One year later, he has a successful online store where he sells his reproductions worldwide and hasn't looked back. Jon finds that through selling limited edition prints of his work, he has opened up more options for sales and made his work more accessible to a wider audience!
Education & background:
Self taught artist, no formal training
Where are you based?
The Noosa Hinterland, Sunshine Coast, Queensland
How long have you been a visual artist?
Full time for almost 5 years
What do you feel is your biggest achievement to date?
My 3 kids
What are your creative influences?
The outdoors. I don’t have to search far, often finding motivation from the beautiful, tropical surroundings of my Noosa based studio.
I have had a life-long passions for anything colourful, creative and out of the ordinary. I love to experiment with colour.
The inspiration for my current abstracts has come from my love of vibrant colours and texture.
‘In my current abstracts I introduce layer upon layer of paint with brushes, my fingers, old pieces of steel, rags and large homemade screeds. My interpretations of our landscapes and the natural beauty within them have an unrestrained and relaxed feel, with raw textures and sophisticated detail.’
What are your favourite tools of the trade?
Brushes and screeds
How have you found getting started with printing at Image Science?
When I decided to explore the possibility of reproducing my art as Fine Art Prints, I was aware there would be lots to learn. My business partner (Suzanne) and I felt inexperienced and unsure but agreed Melbourne was the best place to start. On our first day visiting printers, we stopped at Image Science. Jeremy was welcoming, friendly and took the time to sit us down and share his expertise.
Jeremy’s knowledge of images and enthusiasm for sharing his knowledge were reassuring and we left feeling confident and excited to begin printing. Starting out on this unknown journey was definitely easier thanks to Jeremy and the friendly team at Image Science. Suzanne loves to ask questions and Jeremy & the team patiently answer them all :)
There has been a lot to learn but we have felt supported along the way and are continually amazed when we see the reproduction beside the original. Seeing the textures and colours on the beautiful cotton rag brings the art to life on paper.
The team at Image Science have also helped us learn more about shipping. Businesses we deal with have been impressed by the quality of the packaging from image Science when they receive the prints via post.
How has being able to create edition prints from your originals been influential to your business?
Producing a high quality Fine Art print from my original work was something I had often contemplated, but been hesitant to pursue. Apart from limited knowledge of the processes involved, I knew I would only consider this option if I was 100% happy with the quality of the final product.
Working together with some skilled photographers and the team at image Science has resulted in a fine art reproduction I am confident to sell and sign my name to.
Once I was confident with the quality of the final product, this opened up more options for the sale of my art. Through the website I am now able to sell my art online, all over the world. Prior to this, most of my sales were through galleries or local people who were able to collect my original works from me personally.
As I tend to paint large originals, the shipping costs are often a limiting factor in clients decisions to purchase. Selling unframed prints keeps shipping costs low and makes my art more accessible. Selling prints also provides the ability for customers to choose the size of the artwork so that it suits the space where it will hang.
For now, we are focusing on social media and marketing to increase online traffic to the website and overall online exposure of my art.
I continue to paint large originals, enjoying the variation of my textured abstracts and contemporary portraits.
From the first discussion about the possibility of selling my art as Limited Edition Fine Art Prints to where we are now, has been a steep learning curve and we have gained valuable knowledge and experience along the way.
Each time we see the first print of a new artwork, we feel a sense of satisfaction as we admire it.
We have also learnt a lot about framing the prints and enjoy collecting the framed artwork from the framers once it is completed. There is something special about seeing one of your paintings reproduced into a beautifully framed fine art reproduction.
- Fiona K -
Many thanks for all the information, I will certainly be recommending you. Too many people these days do not focus on customer service.