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Some X-Rite Products Rebranding to Calibrite

26th July 2021 Product News


Many X-Rite products will change to Calibrate branding in Mid 2021, but the products themselves are unchanged.
Many X-Rite products will change to Calibrate branding in Mid 2021, but the products themselves are unchanged.

Mid 2021, X-Rite have announced that their range of monitor calibrators, and their ColorChecker calibration cards, will now be handled by a separate company, Calibrite. 

The products will be labelled as 'Calibrite, powered by X-Rite' - and will come from the same production line etc. - it is (at least so far) purely a cosmetic re-brand as X-Rite focus on the professional print space, and Calibrate will focus on Photographers, Designers, and Film-makers.

We've been assured that there will be no immediate changes to the product range or support scenarios.

All the X-Rite i1 Pro range (i.e. not the monitor calibrators, but i1Basic, I1Publish etc) - remain unchanged.

You can safely purchase the existing stock of X-Rite branded ColorCheckers and i1Displays, knowing that support and software etc. will continue as normal.  (Calibrite themselves are still supplying X-Rite branded stock at this point in time so it may be quite a few months before the re-branded products even appear).

You can read the official statement on this here.

Software and Support Resources

One bonus of this change is that support and the latest software downloads should now be a lot easier to find, as the X-Rite website is notoriously difficult to navigate and unclear.

Software (under the new 'i1Profiler' -> 'ccProfiler' etc. branding) can be found here.

Support resources can be found here.

 
 
 

I have been using your website the last couple of days and it is literally one of the best websites I think I've ever used. I'm somewhat new to photo printing and this is really a masterclass in web design, content curation and ecommerce.

I then ran across a blog article that it was designed and developed in-house. I'm really floored. My hat's off to you, sir.

- Tom O -